In four years Noah Scott's company WhatWigs has not only created wigs and hairpieces for the likes of Ariana Grande, Nicki Minaj and Katy Perry, but turned over seven figures in sales with a lean, mean team of one.
After three years he decided to take the plunge, quit his job, and dive deep into wigmaking with the launch of a one-man wig business, ‘WhatWigs’.
In the early days, challenges were plentiful. For photo shoots, performances and more, celebrity clients often require unusual lengths, colors, and textures. “I think my biggest lesson learned would be that closed mouths don’t get fed,” he says. “If you want something put it out into the universe and go get it. If you don’t atAriana Grande wore a custom WhatWigs piece when performing at Cooachella 2019 Case in point, the hairpiece he made for Ariana Grande when she headlined Coachella in 2019.
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