Meet Shtetl Baby, the Instagram Account Selling the Coolest Vintage Judaica

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Meet Shtetl Baby, the Instagram Account Selling the Coolest Vintage Judaica
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Whether it’s Passover or Hanukkah, or just because, this is your one-stop shop for buying (and learning about) the very best vintage books and tchotchkes.

by Suzy David , a metal dish inscribed with the Hebrew word for “egg” , or Shabbat candle holders from 1968 with an engraved illustration of a young woman lighting her own holy Friday night candles. The account, which has quickly gained a cult following of over 3,000 Judaica devotees, is run by Allison Roberts, who works in marketing and public relations for visual arts.

Over the years since, the account is not only a beloved sales platform–many of Roberts’s items sell instantly–but has also become a fascinating history lesson in Jewish design and art. “Being in the design world and furniture world each group has a clear aesthetic, you can very tell when a chair is French or Italian or from Scandinavia,” she says. “Long before this project, I was thinking about what makes a chair Jewish or what is Jewish interior design or architecture.

While there is plenty of paraphernalia and imagery that relates to the Yiddish-inflected Jewish American experience on Roberts’s Instagram, she also taps into the storytelling traditions that inform the Jewish reading material she comes across. “There has been a lot of mythology and folklore that has been kind of ‘sanitized out’ of Western Jewish objects and design today,” she says.

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