The young entrepreneur has made $150 from his root beer stand since Monday.
Seth Parker, who will be entering the sixth grade this fall, has sold lemonade and held yard sales to raise money for his Boy Scout troop and to earn pocket change in the past. But these efforts weren’t always very successful from a revenue standpoint — in part because a lot of other kids in his Brigham City, Utah, neighborhood also set up lemonade stands. There’s too much competition, and not much of a unique selling proposition.
“I thought of the joke, ‘Ice Cold Beer!’ … but it’s not really beer — it’s root beer,” Seth, 11, told MarketWatch by phone before heading back out to his place of business on Thursday. And that’s exactly what he put on his sign, although he wrote the word “root” in fine print above the giant, all-caps “BEER.”
“It’s been great to see people drive by in their cars, cracking up laughing,” his mom, Alexis, told MarketWatch. Officers from the Brigham City Police Department checked out the stand on Tuesday and realized that Seth was actually just serving soda. Even better for business, the police department posed for pictures with Seth in front of his stand, and then posted their photos to Facebook on Tuesday along with the exact location of his stand — hello, free advertising.
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