Average hourly earnings in Boston: Lawyer: $80 Surgeon: $120 This food-and-wine tour guide: $400
Some people love their jobs. Some people hate them. Then there’s 38-year-old mother of two Paula Noukas. “I’m living the dream,” she jokes. “I get perfect strangers from all around the world to sit down and eat together.”
The average lawyer in Boston earns $80 an hour, say government statistics. The average surgeon makes $120. Demand is so strong that she is making a remarkable living for, effectively, showing people around her neighborhood, talking and eating. Tours last three hours. Noukas limits them to 16 people at a time. She charges $75 a person. That works out at $400 an hour. Plus tips.It may not be Wall Street but it stacks up pretty well.
Ten years ago, she was just another office worker. She had a job raising money for a nonprofit. “I hated it,” the Boston University art history major recalls. “I’m not an office person. I’m not a 9-to-5-er.” “I had no idea what the hell I was doing,” she says, looking back. “I didn’t have a business plan. There’s no ‘university’ for how to become a tour guide. This was a total seat-of-the-pants operation.”
“All of a sudden it got busy,” she says. “It got busy just as I had my first baby. People said I was really well reviewed on Trip Advisor. I’d never even put myself on Trip Advisor TRIP, -0.12%. ” But the online reviews and travel site proved to be the key.
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