Meet the New Yorker behind some of TV's most iconic commercials
Donate todayAt this year’s match up between the Kansas City Chiefs and the San Francisco 49ers, a 30-second spot costs an averageYou may not know his name, but chances are you know his catchy tunes, including “Nationwide is on your side,” the “I Love New York” theme song, and Budweiser’s “Here Comes the King.”
Karmen: No. It doesn't work that way. I was in the business for a long, long time, and I haven't written a jingle for at least 15 or 20 years. Now you see products and they come up with one cute line, and then they sing it and think they're hitting home runs. And they put it in, and it's one laugh, and you're gone. And that's why, again, I defend the music part. Music is everything. It's the universal communicator.Lynn: This is an earworm for me. “1-8-7-7 cars for kids. Donate your car today.”
I knew people who made, literally, a million dollars a year. But if they did not produce the spot, they could not hire themselves as a singer. And so after Nationwide, I went to a friend who worked at a major theatrical agency. His name was Peter Kelly. He's gone now, but he's the man that changed my life.
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