Creative professionals like MDConnoisseur are benefitting from the growing cannabis industry.
One of the macro photos that Greg Malcolm regularly produces for his clients.
“There was quite a ‘green rush’ at first with many people trying to get into the new cannabis business sphere and at the same time the cannabis companies themselves had little to no experience in marketing, social media, and content creation,” Malcolm tellsMalcolm says that after an initial “Wild West” period when influencers were sought after for their social media followings. Creative professionals, like Malcolm, have been able to benefit from the legal cannabis business.
Aside from the intense security, there is a unique photographic challenge when shooting in a large cultivation facility that contains wildly different environments. “I get in these situations where I am surrounded by cannabis literally wall to wall but then I’ll need to drive miles to a retail dispensary in order to actually procure it for a photo session back at my studio,” he adds.Much of Malcolm’s work is product photography, including macro shots of the plant. But he is beholden to the cycle of crop gathering.
“They work in this incredible circadian rhythm that starts with seed/clones/tissue, moves to rapid spring-like vegetative growth, then into a 12/12 hour orange HPS light cycle that mimics the fall sun triggering bud growth and harvest time. Then the fruit is harvested with care and the whole cycle begins again.”
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