The mega-mall vs. the mall next door:
because it is a favorite of Wall Street analysts, who grade retailers based on what they see there.
Location analytics, the business of tracking the movements of mobile phones—and drawing conclusions about the shopping habits of the owners of those phones—is providing new information about shopping patterns and crowds beyond the proprietary data collected, and closely guarded, by the malls and retailers.
“This is a company that’s saying how do we take our weakness and turn it into a strength and essentially have a dominant profile for every day of the year,” he said. “This indicates that the center has established itself as a destination worth visiting when individuals have time to spare,” the report states.
The redevelopment plan calls for the creation of a town square next to the mall, ringed by apartments and office buildings and the types of retail that are everyday destinations: gyms, yoga studios, food stores and restaurants.
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