The singer returned on Friday with a new album and a 90-minute film
Melanie Martinez accomplished a neat trick with her 2015 debut album,. Nothing from the album cracked the singles chart, which sometimes indicates that a release is a flop. But listeners kept returning to Martinez’s tracks, savoring them over long periods rather than devouring them in a quick gulp.
YouTube’s Artist Spotlight Stories are one of several artist-support programs that YouTube has been developing over the last few years. In 2016, the platform launched the Foundry Initiative to help promising artists early in their career. In 2018, YouTube set up a next step, the Artist on the Rise program. Artist Spotlight represents the third tier.
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