.melkbelly announce their second album, 'Pith,' and release the animated music video for its first single 'LCR':
, and released the first single from the album, “LCR,” in tandem with an animated music video. The album will be released April 3 via Wax Nine/Carpark Records., behind which the band toured extensively. Their forthcoming release,“We lost an incredible friend suddenly and nostalgia always acts as a helpful tool for me in navigating difficult times,” says frontwoman Miranda Winters in a statement.
The animated music video, directed by Qianwen Yu, depicts a blue car driving into the evening horizon—a fiery pink sky with a full moon guiding it. As the car continues driving amid the trees, it is interrupted by chaotic shapes darting across the screen. Eventually, it reaches a point that could be considered to be the world’s edge.
“‘LCR’ is a type of noise-rock-pop music, so I used ’noise’ texture woven fabric and digitally processed watercolor in the video,” says director Qianwen Yu in a statement. “Just like the feeling of ‘slick and sweetly’ written in the lyrics, this animated video added some feminine elements.”
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