Men's health start-ups tout their simplicity, but some make it hard for customers to cancel
The CEO of Ro has called out companies in the men's health space for not acting in the best interest of consumers.
But while these services make a point of removing the hassle for consumers to get started, canceling is a whole different matter. Some have hidden fees that continue racking up after cancellation, and others make customers call a representative to end their subscription, forcing the awkward conversation they went out of their way to avoid."This is inexcusable, particularly in healthcare," wrote Zachariah Reitano, co-founder and CEO of Ro, in athis week.
To get customers, the new players are all battling with each other in addition to the legacy health and drug companies. It's an expensive endeavor, requiring a hefty marketing budget and upfront costs for research, product development and compliance. Ro, which sells pills for ED, hair loss and genital herpes and has moved into women's health as well, is among the most well-funded start-ups in the category. Reitano didn't mention any competitors by name in his blog post, but he appears to have pushed some companies into action.
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