Mercedes-Benz is set to drop the EQ product brand for battery-electric cars as soon as the next generation of compact cars, set to be on the market from the end of 2024, German daily Handelsblatt said on Thursday, citing company sources.
Mercedes-Benz EQ Silver Arrow is pictured at the international Frankfurt Motor Show in Frankfurt, Germany, September 11, 2019. REUTERS/Ralph Orlowskiis set to drop the EQ product brand for battery-electric cars as soon as the next generation of compact cars, set to be on the market from the end of 2024, German daily Handelsblatt said on Thursday, citing company sources.
The decision is based on Chief Executive Ola Kaellenius' focus on electric-only cars, making the EQ brand redundant as Mercedes turns away from the combustion engine, Handelsblatt cited the sources as saying. The German carmaker now markets its all-electric model series under the EQ brand, first announced in 2016, with its first model, the EQC electric SUV, launched in 2019.
A spokesperson for Mercedes' EQ products said the brand is an important pillar in the carmaker's electromobility strategy. "With the goal of our parent brand Mercedes-Benz becoming fully electric by the end of the decade, we will adapt the positioning of the vehicles and thus also the use of the brand in line with the times, but it is too early for details on this at the moment," said the spokesperson.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
2024 Mercedes-Benz EQG Spied During Winter Testing For The First TimeThe all-electric Mercedes-Benz EQG off-roader was photographed for the first time during cold weather testing in Northern Sweden.
Leer más »
Report: Mercedes-Benz to drop EQ branding for EVs in 2024 | AutocarMercedes-Benz will axe its ‘EQ’ brand for its next-generation electric cars, due in late 2024, a report has suggested.
Leer más »
The One-Off Mercedes-Benz S600 Royale Is Such A Weird Custom Creation | CarscoopsThere are few cars which have stumped the internet quite like the one-off Mercedes S600 Royale. Images of the vehicle first emerged late last year on the
Leer más »
US: Mercedes-Benz Reports Exponential EQ Sales Growth In Q4 2022Mercedes-Benz all-electric car sales in the US significantly accelerated in Q4 2022, reaching a new record of 5,656 units (compared to 433 a year ago).
Leer más »
Mercedes Benz to become the first to offer Level 3 autonomous driving in the USThe firm's Drive Pilot system will allow drivers to focus on other tasks and be required to intervene only when prompted.
Leer más »
Lamborghini set another sales record in 2022 and is sold out into 2024Lamborghini delivered a record number of cars in 2022 as demand exceeds production. The company says it has an 18-month waiting list for new orders.
Leer más »