Meta has proposed a monthly fee for European users to access its social networks without advertising.
Meta Platforms has proposed charging a monthly fee for use of its Instagram and Facebook social networks without advertising. It’s the company’s latest bid to tackle European Union rules around personalized advertising.
The introduction of a monthly charge would be a major departure for Meta, which has always designed its core services to be free for the user but supported by advertising. That’s a sign of how serious a threat its business model faces from EU demands to allow users to opt out of personalized advertising based on user data.
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