Threads is billed as a text-based version of Meta’s photo-sharing app Instagram that the company says provides “a new, separate space for real-time updates and public conversations.”
Instagram users can log in with their existing usernames and follow the same accounts on the new app, giving Threads users a ready-made audience and an edge over other Twitter challengers like Bluesky and Mastodon.
There were also glitches, confusion about how Threads works and gripes about missing features — raising the question of whether the initial burst of interest would lead to sustained growth that could pose a meaningful challenge to Twitter. “And there are tons of basics that are missing: search, hashtags, a following feed” and others like direct “messaging maybe,” he said. “We’re on it,” but “it’ll take time,” he added.
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