Those quick to join the new platform included celebrities such as Kim Kardashian and Jennifer Lopez as well as prominent politicians such as Democratic U.S. Representative Alexandria Ocasio-Cortez.
“Let’s do this. Welcome to Threads,” Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji.He also took to Twitter, posting a well-known meme of Spiderman facing off against Spiderman – in a humorous jab at the rivalry with Musk and between the two services.
While Threads launched as a standalone app, users can log in using their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing habits for Instagram’s more than 2 billion monthly active users. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities.Posts can be up to 500 characters long and include links, photos and videos up to five minutes long, according to a Meta blog post.
Musk bought Twitter for $44 billion last October, but its value has since plummeted amid deep staffing cuts and content moderation controversies that have alienated both users and advertisers.The Threads app follows Mark Zuckerberg and Elon Musk trading jabs at each other for months.“I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” he wrote.
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