The former Giants defensive-turned-GMA host is going back to his football roots just in time for Super Bowl 54.
Michael Strahan, who transformed himself from an NFL football player into a household name, with roles as host of “Good Morning America,” the “$100,000 Pyramid” game show, “GMA3: Strahan, Sara & Keke,” an analyst on “Fox NFL Sunday,” and Fox’s “Thursday Night Football” pregame show, has another project in the works.
In collaboration with his business partner, Constance Schwartz-Morini, the MSX by Michael Strahan for NFL collection, manufactured by G-III Apparel Group, is geared to both women and men. The capsule collection includes tank tops, T-shirts, side knot Ts, polos, sweatshirts and zip-up jackets in turquoise and gray, the official Super Bowl LIV colors. The Super Bowl LIV logo will appear on each piece.Retail price points range from $34.99 to $69.99, and the line will be offered at Shop.
Strahan partnered with Schwartz-Morini, whom he met 25 years ago when they were both at the NFL, to form SMAC Entertainment nine years ago, a multidimensional talent management, music, branding and production company in New York and Los Angeles. Schwartz-Morini is chief executive officer and cofounder of SMAC Entertainment, and Strahan is partner and cofounder.
“I’ll give it to them, and knowing them, it’ll save them from having to bring extra clothes and washing something, and I’m sure they’ll wear it, too,” he said. “What we’ve done with our tailored brand and our ath-leisure brand [for J.C. Penney] have really done well the last few years,” he said. Strahan believes he can do a line for J.C. Penney and have products for other distribution. “I think there’s room. I’m not going to compete with Tom Ford. I think there’s a lane where we can be intermediate,” he said.
“I don’t know if it’s amazing or it’s insane….Football is always near and dear to my heart, and the camaraderie keeps me close to the game. I don’t have a bad job. That’s why I do so many of them. I love the news because it’s interesting and a great team. I’m more informed about the world, and what’s going on, and how things work than I’ve ever been in my life,” he said. “Daytime with Keke and Sara is fun. We laugh, it’s crazy fun over there. I love doing the game show [“$100,000 Pyramid”].
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