Michelle Gass has put on the trucker jacket — and it seems to be wearing in nicely. The former chief executive officer of Kohl’s Corp. landed at Levi Strauss & Co. and spoke to WWD in her first interview since taking the high-profile post.
Gass has been working closely with Levi’s CEO Chip Bergh, who she described as an “outstanding partner and mentor in this journey,” and expects to keep the company on the course that Bergh has set.
“Where I initially can come in is, ‘How do we accelerate?’” Gass said. “To me, in the short order, it’s about execution. How we think about our go-to market, how we think about our innovation pipeline within these areas — there’s so much opportunity, and that’s a lot of upside.” Right now — as she runs the business alongside Bergh — Gass has just a little bit of space to take stock of what she’s learned along the way and decideGradual transitions in corporate power can be awkward with the future and current chiefs angling for legacy and control, respectively. But Bergh — who turned around what was a stumbling jeans giant, successfully took it public and put it on offense — has made it clear that a solid hand off to a strong leader is a key part of his job.
While Gass is traveling around the world with a plan to hit all the company’s major markets by the end of this year, she is on much more than a listening tour. She has what she described as “a real job” that was previously handled by two executives, overseeing Levi’s as well as the more budgeted minded-Signature byThat has her in charge of 85 percent of the company, overseeing everything from product design to sales.
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