Golden Globe winner and three-time Academy Award nominee, Michelle Pfeiffer enters the $3 billion fragrance industry with Henry Rose, a transparent fragrance brand.
Michelle Pfeiffer, who claims she once went a whole decade without wearing perfume, officially entered the $3 billion fragrance market on Monday. Bottles of Henry Rose, the “100% transparent” fine fragrance line the Golden Globe winner and three-time Academy Award nominee teased back in March, are now on sale.
The company is fully self-funded by Pfeiffer, 60, though the American actress known for her roles in films likedeclined to comment on how much she invested in the venture, one she says was truly a labor of love.“I began to look for products that were not only healthier but had the same quality that I was used to. I then fell down a rabbit hole looking at different products’ ingredients and quickly realized anything with ‘fragrance’ was flagged as toxic.
“People literally told me, ‘You’re going to fail,’” recalls Pfeiffer, referencing how these cosmetic companies didn’t believe anyone would be willing to list ingredients. “I kept hitting dead ends because no one was willing to be transparent with ingredients and I wasn't willing to put my name and face on something that I wouldn’t use.”
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