The Japanese Breakfast musician created a cover of Brandi Carlile’s “The Story” for the new campaign.
The Grammy-nominated lead singer of Japanese Breakfast is teaming with the activewear brand for the second iteration of the “It’s More Than a Jacket”, which celebrates real-life stories of exploration that were submitted by athletes, customers and brand partners.
For the campaign, Zauner was tasked with recording a cover of Brandi Carlile’s “The Story,” which is played over videos of people in the outdoors wearing The North Face jackets. “It’s a bit intimidating because there’s a lot of belting, which is typically not my wheelhouse,” Zauner said. “I wanted to create a stripped down version that relied more on an acoustic guitar and a really beautiful string arrangement and a strong vocal performance. Luckily I had the opportunity to record it at Electric Lady Studios in New York.
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