By signing celebrity gamer Ninja, Microsoft looks to make its Mixer video service into a bigger rival to Amazon’s Twitch
A deal between Microsoft Corp. and a celebrity videogamer known as Ninja opened a new front in the tech giant’s battle to dent rival Amazon.com Inc.’s dominance of the game-streaming business.
When Tyler “Ninja” Blevins earlier this month began playing games live exclusively on Microsoft’s Mixer platform, it represented the software company’s first major poach from Twitch, the Amazon-owned service that is by far the biggest player in the fast-growing streaming sector. The 28-year-old Chicago-area resident had been the biggest...
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