Microsoft is seeing new Bing users through Bing Chat
Microsoft’s Bing search engine has passed the 100 million daily active users milestone just weeks after the software maker launched its AI-powered Bing Chat feature. Bing has been steadily growing in recent years, but it appears the new Bing Chat feature is helping Microsoft grow usage with people that have never touched Bing before.
Google has more than 1 billion daily active users, so that puts Microsoft’s 100 million milestone in perspective as it seeks to gain market share. “We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million plus new Bing preview users, we have crossed 100 million daily active users of Bing,” says Yusuf Mehdi, Microsoft’s head of consumer marketing,Microsoft hasn’t revealed Bing daily active user counts before its Bing Chat addition, but the preview has certainly put Microsoft’s search engine in the spotlight recently.
Bing Chat isn’t the only reason for increased usage of Microsoft’s search engine. Microsoft Edge has also helped contribute to Bing usage, as Microsoft aggressively pushes its search engine defaults with Edge updates,
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