Microsoft wants to make its cloud the platform 'for every workload on the planet,' and one way it's doing that is helping startups win bigger customers
and helps them onboard onto it. If these startups sell their product on Microsoft's cloud, it also benefits Microsoft, and Microsoft gets to see "interesting new solutions" running on its cloud, Yarkoni says.to be the platform for every workload on the planet," Yarkoni said. "These newer workloads and the innovations they bring are fantastic for us to have on our cloud.
Yarkoni says that startups who are part of the Microsoft program see an immediate increase in their businesses, with an average deal size "north of six figures." "Startups are small companies usually," Fowler said. "You can think of it as an investment. Not every startup that we work with goes on to become a unicorn and eventually IPO, but we do believe that Microsoft was a startup one day as well. These startups today are the big enterprise customers of the future."
Fowler recalls that at Wunderlist, when a large customer contacted it to buy a large license, the team had no idea how to address things like disaster recovery and data privacy standards. He recalls that when Wunderlist was first building a sales team, the team "had no idea what we were doing."
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