It’s adding generative tech into its enterprise software suite that powers things like marketing emails and support chat systems.
If you notice that emails from salespeople or responses from customer support agents seem a bit off — or that they’ve gotten a significant bump in writing quality — you may be have AI to thank. Microsoftthat it’ll be introducing AI features into Dynamics 365, its set of enterprise apps for customer relationship management and resource planning.
The company calls the set of features “CoPilot,” and is pitching it as a way to help businesspeople “create ideas and content faster, complete time-consuming tasks, and get insights and next best actions.” That involves things like having an AI write customizable emails to customers and automatically generate meeting summaries, write a response to customer service chats and emails based on the previous conversation, and help marketers delve into their data without having to write SQL.
Like it has with other AI tools, Microsoft is pitching this as something that humans will use, rather than a way to replace employees. In a, CEO Satya Nadella called the announcement a step towards “transforming every business process and function with interactive, AI-powered collaboration.” Microsoft has been pushing generative AI tech in its other business-related apps as well — GitHub, a popular tool for coders, also has
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