Microsoft Corp on Wednesday announced a new set of principles for its app store, including open access to developers who meet privacy and security standards, as it began a push to win approval for its blockbuster acquisition of 'Call of Duty' maker Activision Blizzard Inc .
The $68.7 billion purchase, announced last month, was the biggest gaming industry deal in history.
"Our goal is to build what's called a universal store for games," he added. "In other words, a store that anyone can access on any device on any platform to purchase or download any game that a developer chooses." "We have developed these principles in part to address Microsoft's growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition of Activision Blizzard," the company said in the posting.
It also committed to refraining from "unreasonable preferencing or ranking" of Microsoft apps over others.