College basketball star Angel Reese is Mielle Organics’ newest ambassador.
courtesy, Reese boasts a rapidly growing TikTok following of more than 2 million. Last month, the 21-year-old athlete led LSU to victory in the school’s first national championship game of a National Collegiate Athletic Association Women’s Basketball Tournament.
And brands are paying attention: To date, Reese has racked up NIL deals with companies like Bose, Outback Steakhouse, McDonald’s, JanSport and more. Said Reese in an exclusive email to WWD: “I have been using [Mielle’s] products on and off the court for a few years now. I am proud to represent a brand that is committed to uplifting women, giving back and changing norms. I respect the drive and dedication of Mielle’s Founder and CEO Monique Rodriguez; I have that same passion, and it is a dream to be connected to a company like this.
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