“It’s my intention to push beyond creative bounds,” the Grammy winner tells Billboard.
Fans will hear a new track from Miguel’s upcoming album in the Sony visual. “The song is called ‘Number 9.’ It’s about completion and new beginnings,” he explained. “It’s my intention to push beyond creative bounds and discover new places to go as a musician and an artist. Sony was intent on honoring artists’ creative vision and the song is about ending the old, starting new, and the cylindrical nature of change. I think all of that comes to a head in this very short visual. It’s powerful.
As part of the collaboration, Sony and Miguel will partner on various giveaways, VIP experiences and sweepstakes, including a chance for five lucky fans to receive a VIP invite to his upcoming album and “For the Music” campaign release party in Los Angeles. Sony has partnered with other Sony Music artists in the past including SZA, Khalid and Tate McRae. Miguel’s collaboration comes ahead of his forthcoming album.
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