.milkmakeup just launched its first traditional cleanser 💦
If the neon packaging, high-shine pigments, and cyber-cool makeup looks are the first things that come to mind when you think of Milk Makeup, you wouldn't be alone. The brand has positioned itself as the free-spirited, rebellious, and 100 percent vegan alternative to the Glossier's of the world since its 2016 debut, largely due its color cosmetic and makeup offerings.
Nearly an identical ingredient list can be found in the brand's newly-launched Vegan Milk Moisturizer , which debuted back in January; much like the cleanser, it's the brand's first traditional offering in the category. According to Milk Makeup co-founder and COO Dianna Ruth, who oversees all of the product development for the brand, both products were the result of community feedback.
Around the same time, Ruth was also noticing the rise of milk alternatives, sharing that even at her office at Milk Studios, the coffee bar had suddenly switched to only oat milk and almond milk. She applied the trend — brewing in the food-world for years — to the brand's formulation process for both the Vegan Milk Moisturizer and Vegan Milk Cleanser.
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