Miller Lite Slammed for Previously Sexualizing Women to Sell Beer
In the Miller Lite commercial, Glazer confronted Miller Lite's past advertisements, which have faced criticism for the sexualization of women. She said the company is"working to clean up the whole beer industry's s***" while highlighting the company's efforts to purchase old marketing material to turn it into compost to be sent to women brewers.
"From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing," Glazer said."Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow." A Miller Lite beer vendor is seen at Citizens Bank Park on July 11, 2013, in Philadelphia. Conservatives slammed Miller Lite over a recent commercial that reckoned with its past depictions of women in their marketing materials on Monday, accusing the company of being"woke."However, conservatives took issue with the commercial's message, which was first posted to YouTube on March 7.
Miller Lite said to Bud Light,"hold my beer," and decided to create a new ad campaign straight out of early 2010s"I hate all men" feminism to sell a drink to customers they hate.
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