Ratings for the USWMNT's final game jumped 20 percent over last year’s viewership for the 2018 men’s final
Once again, the U.S. women’s soccer team has dominated the World Cup. On Sunday, the team emerged victorious for the second year in a row—and what‘s more, ratings for the final game jumped 20% over last year’s viewership for the 2018 men’s final. That difference translates to at least a couple million viewers., Sunday’s game netted a 10.0 overnight metered market rating; total viewership has not yet been reported. Still,notes the figure is already a 20% jump over last year’s, which reached an 8.
notes, that distinction still goes to the 2015 game in which the U.S. women’s team faced off against Japan, which scored a 15.2 overnight rating and reached 25.4 million viewers across Fox, Telemundo, and streaming platforms. posits that once final ratings are in, this year’s final should place no lower than fourth—after 1999’s women’s final match, which drew 18 million viewers, and possibly 2011’s, which drew 13.5 million.
The implications of this win—both the in-game victory and the ratings triumph over last year’s men’s tournament—run deeper than a trite message of “girl power.” Even as the players collected their trophy, the audience in the stands began chanting two words: “Equal pay.” Asnotes, the 2015 team, some members of which are still playing soccer for the U.S., sued the U.S.
Either way, these ratings appear to be just one more example of how the women’s team is beating not only its international opponents, but also its male counterpart back home. Now might be time for the federation to dig deep.
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