“We’re basically selling out every show that comes in here, which has been great.” Milwaukee's Fiserv Forum is celebrating nearly 2M fans in the first year
coming up. I was told by a local media person that when we did our Travis Scott show, it was the first hip-hop show to play in any arena here in 16 or 17 years. We pride ourselves on the fact that we have diverse entertainment. Comedy is very big in this market as well. We hadand he did over 12,000 tickets. The local market has responded very well from a ticket buying perspective.
In addition to the arena, the Bucks operate the Deer District. Can you explain what that space is for? The Deer District is our plaza that has four bars and restaurants that connects the plaza into the next neighborhood over which is old world third street. We’ve also got a beer garden. In our beer garden we’ve got a 30-foot-high television screen. We had upwards of 10,000 people in our beer garden and plaza during the playoffs. We had several thousand people here for the Women’s World Cup Final. It is becoming a new gathering point for downtown.
We're starting to see some plans from production to security. Nothing's set in stone yet, but there's representatives from the DNC that are here inside the building, measuring things, taking a look at things, two to three times a week.
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