Mini Cooper SE electric convertible will be shown off in Shanghai
, an electric SUV with a striking exterior design and an outrageous interior. Though the concept’s design language is “Charismatic Simplicity,” the cabin is packed with wild colors and shapes, and the exterior features outlandish lighting accents.
Because no auto brand is complete without a digital mascot, Mini recreated its long-running spokesdog for the Shanghai event. Spike, Mini’s English Bulldog-looking mascot since 2001, will appear at the show as a digital guide, helping buyers understand the brand’s future product line.
, as Mini said the dog would also be portrayed as a large sculpture, with elements of toys and the style of “urban pop culture.”
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