MIPCOM: Amazon Focusing on “Quality,” Not Quantity in Global Expansion
“We don't do a tonne of originals, maybe 5 to 10, 15 at most in each territory,” said James Farrell, head of international originals at Amazon, speaking at the MIPCOM international TV market in Cannes Monday. “It's not a quantity play, it’s a quality play.”
Georgia Brown, director of European originals at the streamer, said said algorithms played less of role in steering the company's company's production decisions than was generally imagined. “We don't have a big red data button that tells us what shows to make,” she joked. Instead, Brown said, the company spent more time on “talent development,” working with local writers and producers to develop shows that have the potential to be “big breakouts” in their territories.
“We've found if a show is very specific, very local and it is well made, it will travel,” said Farrell.is our most popular show in China. That certainly wasn't what we expected when we made what is a very specifically American show.” Farrell said Amazon was looking to produce genres or formats that targeted neglected or ignored audiences, noting that the company's decision to commission a Japanese version of reality showWhen it comes to renewing, or cancelling, original shows on its service, Farrell said three metrics are key: How many subscribers sign up specifically to watch a new series, how many actually watch it and how many watch a show through to the final episode.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Mipcom: Dutch Features Acquires Local Thriller Series ‘Rogue Justice,’ ‘The Columnist’ (EXCLUSIVE)The Netherlands-based company Dutch Features has acquired a pair of action-packed series, “Rogue Justice” and “The Columnist,” in the run up to Mipcom. “Rogue Justice,…
Leer más »
MIPCOM: Talk of AppleTV, Disney+ Dominates Kids Conference'The situation won't be as polarized,' said Serious Lunch Distribution CEO Genevieve Dexter of welcoming new streamers and ending Netflix's reign.
Leer más »
MIPCOM: 'Jigsaw' Directors Michael and Peter Spierig Board Ben Walker SeriesAGC Television will produce and sell the series, adapted from Christopher Golden’s best-selling supernatural thrillers.
Leer más »
Bear Grylls Teams With Banijay To Launch Production Company The Natural Studios – MipcomBear Grylls has teamed with European production group Banijay to launch a new production company. Grylls, star of Netflix’s You Vs Wild and Running Wild With Bear Grylls, which aired on NBC before …
Leer más »
MIPCOM: Hulu Takes 'Baghdad Central' for U.S.The six-part drama from 'House of Saddam' writer Stephen Butchard will stream on Hulu next year.
Leer más »
China’s Youku To Co-Produce Arnold Schwarzenegger’s Kids’ Series ‘Stan Lee’s Superhero Kindergarten’ – MipcomAlibaba Group’s Youku has come on board to co-produce kids’ series Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger. The Chinese platform has partnered with Genius Brands to produc…
Leer más »