The online gaming studio has seen a surge in traffic during the coronavirus shutdown.
rebranded itself in 2013 as a hub for online party games. Since then, the company has counted on regular spikes in traffic around the holidays. Thanksgiving, for example, brings a significant surge as friends and families gather to feast together. But the busiest day of the year on the Jackbox servers tends to be New Year’s Eve, when partygoers turn to parlor games before counting down to midnight.
“Just about every weekday is the equivalent of Thanksgiving,” Jackbox CEO Mike Bilder says. “And every Friday and Saturday is as big, or bigger, than New Year’s.” Every year since 2014, Jackbox has released a new “party pack” of five games. The party packs and individual games can be purchased on more than a dozen platforms, allowing hosts to launch games through their computer, tablet, video game console or cable provider.on their smartphones and log in with the four-letter room code provided on the host’s screen. From that point, the experience is a roll of the dice, so to speak, that varies from game to game.
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