‘Mission: Impossible Dead Reckoning’ Box Office Falls to “Barbenheimer”
The Big Picture Paramount's Mission: Impossible - Dead Reckoning Part One is facing a challenge that even the Impossible Mission Force might find hard to do — reaching profitability, at least in the domestic market. The much-trumpeted action movie from Tom Cruise and Christopher McQuarrie arrived in theaters amid a big marketing promotion, franchise-best reviews with critics, immense word-of-mouth, and audience scores through the roof. And it's most likely going to lose money.
The once-in-a-lifetime combination of Barbie and Oppenheimer came one week after Mission's release, with the latter swallowing up all of the premium large format screens — IMAX, in particular — and basically just squashed it like a bug. Both of those films have already outgrossed Mission. In the case of Oppenheimer, a three-hour dramatic character study doing that to one of the best action films of the last ten years is mindblowing.
Mission's failure is almost unprecedented. Following a third weekend gross of $10.73 million domestic, from 3,191 locations, the estimated total domestic gross now stands at $139.23 million. For a movie with a budget of $290 million, this is disastrous.
This unforeseen turn of events caught everyone by surprise; there's no denying that fact. Any claims from individuals jumping on the bandwagon now, asserting they had foreseen its struggles to reach $800 million, should be taken with skepticism. Looking at Cruise's recent track record, his last two films grossed an impressive $791 million and a staggering $1.495 billion respectively.
2024 Offers a Chance to Repair the Damage Cruise and McQuarrie also have Dead Reckoning Part Two to come next year. That film is already at least 40% filmed, including a major third-act set piece involving Cruise and a World War II biplane. The cost of making that film should not be quite as high as Part One, thanks in part to the lifting of COVID restrictions.
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