Mitsubishi Likes The Idea Of Selling A New Pickup In The U.S. | Carscoops carscoops
Mitsubishi has expressed interest in launching a pickup truck in the United States, although there don’t appear to be any imminent plans for such a move.
Given how massive the pickup truck market is in the United States, it only makes sense that the Japanese automaker likes the idea of capturing part of that pie. It has plenty of expertise through the sale of the Triton / in overseas markets. While the Chicken Tax would stop Mitsubishi from simply importing the Triton in the U.S., that doesn’t mean the idea of selling a pickup locally is dead in the water., Mitsubishi’s director for product planning in North America, Cason Grover, acknowledged such a move is possible.“It’s another one of those things we want to try to figure out,” he said. “We’d love to be able to do it. It’s an area we’re certainly interested in because we have a lot of global success.
“At the end of the day, we don’t have U.S. manufacturing right now, and fundamentally the Chicken Tax is [an obstacle to importing pickup trucks],” he added. “You can’t just wedge that [global Triton] into somebody else’s plant over [here]. So anything we would do – and this is just hypothetical – we’d likely have to go to an alliance partner that
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