A whopping 228 million plant-based burgers were ordered at fast food restaurants this year, up 10% from a year ago.
Some 95% of people who purchased a plant-based burger this year also ate meat, new data from market researcher NPD Group shows.
While vegetarians and vegans are contributing to the growth in the plant-based market, they still make up a small single digit percentage of the U.S. population and are not the main contributors to market growth, NPD food analysts note. The hype is hotter than ever this year as major fast-food chains jump on the bandwagon. Burger King announced earlier this year it’s Impossible Whopper from soy protein, potato protein, coconut oil, sunflower oil and heme, a molecule that makes it look and bleed like real meat.
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