Researchers found 54 percent of anti-vaccine ads were posted by the World Mercury Project and Stop Mandatory Vaccination. There were 'significantly' higher numbers of buyers for pro-vaccine ads
The buyers exploited Facebook targeted advertising in a way similar to the methods used by campaign groups in the Brexit referendum and the 2016 U.S. presidential election.
"The average person might think that this anti-vaccine movement is a grassroots effort led by parents, but what we see on Facebook is that there are a handful of well-connected, powerful people who are responsible for the majority of advertisements," lead author Amelia Jamison, a faculty research assistant in the Maryland Center for Health Equity, said inFor the study, Jamison and colleagues searched Facebook's Ad Archive— a platform introduced in 2018 to improve transparency...
Research by U.K. doctor Andrew Wakefield linking the MMR vaccine to autism has since been discredited but the anti-vaccine movement continues to gain momentum. Pictured: an MMR vaccine being prepared.In their conclusions, the researchers criticize the way Facebook handles the vaccine"debate," noting that because the company categorizes these ads as"political," several pro-vaccine ads have been rejected.
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