Jasmine Nicole cofounded the Nice Plant with a mission to show young people of color the importance of self-care and mindfulness through plant care.
A second-generation horticulturalist, Nicole knew from a young age she wanted to open a plant shop. However, due to her busy schedule working with a multitude of clients and brands, she felt she would have to put off her dream for at least a few decades.Advertisement
As the experienced brand-builder began brainstorming ideas for her next business, her fiancé urged her to focus her time and talents on something she is genuinely passionate about. That was easy; it had to be plants.Meet La Nola Smith, founder of South Central Succs, a succulent arrangement business in L.A.'s Leimert Park Village that has become a community hub.
Recently, I interviewed Nicole and Hartfield about the creation of the Nice Plant amid the pandemic, their efforts to promote self-care to young people of color and their goals and dreams for the future of the business.Tell me about the process of founding the Nice Plant.We launched just over a year ago. We only took a few months in the development stage.
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