What the BBC-Naga Munchetty case teaches about diversity and inclusion at work:
Share to facebookNaga Munchetty attends the Attitude Pride Awards 2018 at The Berkeley Hotel on July 6, 2018 in London, England. Once again, when it comes to diversity, the BBC is the source of the news. The reaction to a viewer’s complaint targeted at Naga Munchetty, leading to the corporation's executive complaints unit upholding the complaint, led to an outcry on social media. Days later, the director-general of the BBC Lord Hall reversed the decisions of the ECU.
The knee-jerk reactions in this story highlight the complexity of diversity and inclusion. Diversity is the first step in a more complicated process of embarking on cultural change. Any means of adjustment takes time, but cultural change is deeply embedded not least because it requires a willingness for individuals to accept and embrace change. Shareholders, customers create the stimulus for change in fast-paced markets. Companies have to respond quickly, and this creates the first weak link.
Customers or consumers interacting with brands, we are much more sophisticated in how we assess the authenticity of brands. The transparency afforded by the speed of information transmitted online allows us to gather more evidence to determine whether a brand is credible when a company espouses its diversity agenda.
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