“Companies are realising that they are missing out on a specific customer ecosystem and need women to actively participate in the business.'
Steps are being taken to develop communities for women coders and to encourage more girls to study Science Technology Engineering Mathematics while in school, but a lot more needs to be done.
Part of the reason could be funnel pressure progression, she said, meaning as more women in the workplace rise through the mid and senior levels, it is only a matter of time before some make it to the top. Companies, especially multinationals, are increasingly veering around to the view that a woman at the helm helps bring in a different perspective and approach to business.
The impediment, however, has been a shortage of talent in campuses that can adequately reflect a need for diversity in large technology companies. Many women leaders actually started their career in services, like Pankajam Sridevi, managing director of ANZ Technology who was withBPO before moving to ANZ. Only a few, like Intel’s Country Head Nivruti Rai, have risen through the ranks, having spent almost 25 years with the company.
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