Men’s health charity Movember and streetwear brand Mishka have teamed to launch NFTs that incentivize self-checks for testicular cancer.
The duo created a number of traits for the characters, such as a smile or sad face, or the wearing of a hat or bow tie. One of the benefits of minting on the Solana network, according to the Mishka cofounders, is the “flexibility to manipulate post net,” meaning the characters can change after being minted.
Movember partnered with Philips Norelco in October with the brand donating $550,000 along with 850 Philips Norelco shavers and funding for the charity. Cooper said testicular cancer is the most common cancer among young men and believes that the Non-Fungible Testicles reach the right audience. “It’s a fun way to remind people of a very simple action to avoid or identify a possibility of testicular cancer,” he added.
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