MoviePass Suspends Service To Work On App Upgrade; Plans To Recapitalize

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MoviePass Suspends Service To Work On App Upgrade; Plans To Recapitalize
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Subscription movie ticket platform MoviePass is temporarily suspending its service to complete work on an improved version of its mobile app. The suspension went into effect at 2AM PT today and the…

Of the suspension, MoviePass CEO Mitch Lowe allowed, “There’s never a good time to have to do this. But to complete the improved version of our app, one that we believe will provide a much better experience for our subscribers, it has to be done.”

During the interruption, no subscribers will be charged, and will be automatically credited for the number of affected days once the service is running again. Also during this period, no new subscribers will be enrolled. In a letter to subscribers, Lowe said that MoviePass has been “working hard” to improve its service “to ensure it meets its ultimate vision.”

“We have listened and we understand the frustrations of our subscribers,” Lowe said. “To provide the level of service you deserve and we can be proud of, we need to improve our mobile app. We plan to make this improvement by utilizing an enhanced technology platform, which is in the final stages of completion,” he continued.

MoviePass has experimented with a range of subscription schemes in recent months, and in March rolled out an “One of the strategic steps that led to problems for the company last year was its decision to offer nearly unlimited moviegoing for just $10 a month. As the number of subscribers ballooned into the millions, the company was forced to procure blocks of expensive tickets in order to fulfill subscriber orders.

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