WASHINGTON—In an effort to provide moviegoers with the information they need to determine which films are appropriate for them to see, the Motion Picture Association of America announced Tuesday the addition of a new rating to alert audiences of movies that are not based on existing works.
, among others—have left many viewers angered and perplexed. Citing test audiences they have observed, MPAA officials said that many moviegoers spent the entirety of such films in a state of distress, waiting for the moment when the Incredible Hulk, Katniss Everdeen, Wolverine, or another recognizable character from an established franchise would appear onscreen and clarify the meaning and direction of the film.
While audiences have reportedly been receptive to the new rating, directors and distributors have already decried it as severely damaging in regard to box-office revenues and the number of venues that will carry their films. However, the MPAA was adamant that the new classification should not be interpreted as censorship.“The O rating isn’t meant to be a punishment or a moral judgment of any kind,” Graves said.
“If filmmakers want to avoid the rating and appeal to a wider audience, all they have to do is throw in a superhero or a hobbit or some other licensed property,” Graves added.
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