Mr Porter, the men’s luxury online retailer based in London, is launching a collection of exclusively designed menswear, which is very American.
“This is sort of a love letter to America,” said Sam Kershaw, buying director for Mr Porter. “We have a long history of developing these sorts of expansive, multi-brand capsules and campaigns. The U.S. is a very important market for us. Not just from a product level, but on other levels such as music, food and culture.”
Three years ago, Mr Porter launched “Japan Edit,” with 15 brands based in Japan coming up with 122 pieces. Four years ago, Mr Porter did an exclusive collection called “Vive la France.” It was launched in Paris to celebrate 14 French casualwear brands creating 147 looks. Each week will feature a different campaign that draws from three distinct American tableaux. The first week is called “Coast to Coast” and will pay homage to America’s coastal culture.
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