MSNBC Streaming Expansion: Mika Brzezinski, Nicolle Wallace to Launch New Shows

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MSNBC Streaming Expansion: Mika Brzezinski, Nicolle Wallace to Launch New Shows
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Mika Brzezinski, Nicolle Wallace and Jonathan Capehart are among the MSNBC anchors taking on new programming duties — but not on MSNBC. MSNBC will expand its streaming-video channel, renamed …

anniversary — we are expanding our footprint and investing in even more robust streaming programming on Peacock,” said, president of MSNBC, in a prepared statement. Jones hinted earlier this week that the company would have announcements regarding “The Choice.”

MSNBC is walking a tightrope upon which many other mainstay TV-news organizations must tread. The networks want to use the anchors and correspondents who show up regularly on their most-watched outlets to lure audiences to streaming. But there’s concern about cannibalizing the audiences already tuning in to see the news in linear fashion.

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