The Getty museum in Los Angeles is engaging with the art community on social media while its doors are closed during coronavirus outbreak.
The J. Paul Getty Museum in Los Angeles, aka the Getty, is currently closed to the public as a result of the coronavirus outbreak. But the institution is doing its part to keep the art-loving community engaged during this difficult time, by challenging people to create their favorite works of art with objects at home.🥇 Choose your favorite artworkAnd share with us. pic.twitter.
“Our audience told us loud and clear that they wanted to see beautiful artworks, learn more about art from home, and find delight on social media,” Waldorf says of the museum’s decision to engage with its community in some way. “We wanted to offer up a creative challenge to find refuge from the uncertain state of the world and to spark excitement to get creative — no extra materials required.”
Getty then reinterpreted the challenge, encouraging its social media followers to use the museum’s online archive to find inspiration for their recreations. The museum has since reposted some of the community’s best examples.— Getty March 25, 2020 Madonna and child.https://t.co/ZbnVeToUPE pic.twitter.com/7Vkl91CF6D
— Getty March 26, 2020 Waldorf additionally notes that the challenge has spread beyond the Getty’s page. Annelisa Stephan, assistant director of digital content strategy and user experience design, says that this is a reflection of the museum’s intention to allow for meaningful and accessible ways to interact with art online.
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