On her new album, “Lover,” Taylor Swift sings frankly about something she doesn’t love: being underestimated. In the feminist anthem “The Man,” the pop superstar sings not just on behalf of herself…
sings frankly about something she doesn’t love: being underestimated.
It’s safe to say that, as of the release of “Lover” last week, no one in the world would deny Swift her serious baller status. In back-to-back interviews with CBS and ABC, she declared that, as a matter of fact, yes, she was intending to re-record most or all of her previous six albums — a response to her catalog having been acquired along with the rest of her former record company, Big Machine, by Scooter Braun, the manager-turned-label-mogul she considers a nemesis.
Swift doesn’t need the money she might come up with from any re-recordings. At 29, she recently topped the Forbes Celebrity 100 list, bringing in an estimated pretax income of $185 million over a year’s period — her second time at Forbes’ summit. Record sales represented a small part of that $185 million, particularly in a year when she was between album releases. Touring was the biggest part: Her Reputation Stadium Tour set a record for a U.S.
Her Hollywood aspirations have remained an open question, with Swift turning down most opportunities to expand into film since her baby steps with cameos in “New Year’s Day” and “The Giver.” A co-starring role in the upcoming “Cats” could represent a serious paw forward in that regard — or maybe just a purr-fect case of species identification.
Besides her Elizabeth Arden fragrances, Swift’s many past or present sponsorships include UPS, Diet Coke, American Express, Apple Music, Comcast Xfinity and, most recently, Capital One. Some of that capital has gone into her charitable causes — which this year expanded, in a very visible way, to GLAAD, which even got a cheeky shout-out in the single “You Need to Calm Down.
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