Jason Owen is Variety's Hitmakers Manager of the Year. His SandboxEnt is home to KaceyMusgraves, DanandShay and MidlandOfficial, among others.
“I always felt very responsible for the artists and took it to another level,” he says. “When I was working at labels, I started to realize there aren’t a lot of great managers in this town. And even then I knew a … not better, but a different approach for artists. What I am the most proud of is that I have nothing on my roster that would be considered an overnight success,” he continues.
Owen’s 360-degree approach to artist development incorporates branding, publicity and whatever else is required. But also, he adds, “I don’t think of myself as a ‘Nashville-based manager.’ I feel like that’s very shortsighted. From a work perspective, I speak to more people in L.A. on a daily basis, and the success I’ve had as a manager has come from my relationships.” In fact, his perspective extends far beyond the music-business capitals, and even past this hemisphere.
The importance of image and style isn’t something he necessarily had to learn. “I know what makes a good diva, maybe because I am one!,” he laughs, before continuing more seriously. “I’m adamant about the creative with all my artists during the phase of a record. The looks have to feel very specific to that time. I learned that at a very young age from Madonna.”
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