Elon Musk is meeting with some of Twitter’s largest advertisers and marketing partners on Wednesday in an attempt to reassure executives following raucous developments at the microblogging site.
Musk will speak to a vetted group of advertisers on “Twitter Spaces,” a live audio conversation feature on the platform.massive drop in revenue
” as advertisers paused campaigns on the platform. Since Musk completed his acquisition, reports of hate speech and abuse on Twitter have swelled. NAACP President Derrick Johnson called on businesses to drop their advertisements on Twitter “until actions are taken to make Twitter a safe space.” Musk, a self-proclaimed “free speech absolutist,” accused businesses that participate in the boycott of “trying to destroy free speech in America.
In his brief tenure, Musk has laid off roughly half of Twitter’s workforce, decimating content moderation and engineering teams days before Tuesday’s midterm elections. As the company’s remaining staff struggled to keep up with complex infrastructure challenges, the company moved to hire back some of those displaced employees.
. It also threatens to create havoc on a platform that already struggles with the proliferation of disinformation, bots and scammers.
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