.NaomiOsaka is partnering with LEVIS for her second major fashion collaboration with the brand.
“I feel like my personal style is a pretty good mix of both sporty and feminine, and I think this collection reflects that,” Osaka tells us. There’s a mermaid skirt with cascading fabric and a ruffled, high-low hem so that one side is short and one side is long. A denim halter top, a cropped and puffed bomber jacket and an oversized artist coat with drop shoulders and patch pockets bring more drama to the line-up.
The artist coat is Osaka’s favorite from the collection. “That was actually the first piece I designed and we made a sample earlier in the year, which I’ve been wearing nonstop,” she says. “I’ve already styled it a million different ways, but I mostly wear it with aPhoto: Courtesy of Levi'sYou might also see a hint of Osaka’s wider empire in the collaboration too.
“We actually spent a ton of time working with an agency to come up with my own personal logo, which we now call the flower bear,” she says. “We did several creative workshops where I shared a lot about my style and personality, which led to several iterations of the flower bear concept. The logo is super-special to me now since it’s a true reflection of who I am—ferocious like the bear when I’m on the court, but soft and gentle like the flower when I’m off.
A laser print of Osaka’s flower bear logo appears on the bomber jacket but also on the ’93 Naomi Jean, based on a pair of men’s 501 Jean with a perfectly slouchy look. All of the pieces in the collection are also made of 100% organically grown cotton. As one of the most important athletes of our time, Osaka clearly understands fashion as both a powerful tool of communication and self-expression, and this collection shows that.
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