Nat Geo boss Courteney Monroe has lifted the lid on its strategy of balancing its slate of Disney+ originals against its linear commissions as well as why it abandoned its take on Mary Shelley and …
Magic of the Animal Kingdomwould premiere on the forthcoming digital platform.
Monroe, who is President of National Geographic Global Television Networks, told Deadline that it has a number of other projects in development for Disney+ and that working with its sister company was a “tremendous opportunity” for its brand.“To be one of only five brands to have prominent placement on that platform and to be alongside iconic brands like Disney, Pixar, Marvel and Lucasfilm gives us a tremendous advantage.
Former HBO exec Monroe added that it would not impact the number of originals that it would debut on its linear network. “So we are producing shows exclusively for Disney+ but that in no changes our programming strategy or our commitment to the linear channel business so we’re still producing as many hours [for linear]. We’re working really closely with the team from Disney+ to figure out what are the right projects and we have several more in development.
Monroe also opened up about its decision to move away from Mary Shelley as its third iteration for itsbrand. The Shelley story was originally developed but was replaced by the story of Aretha Franklin. “We were super excited about Mary Shelley, a fascinating person, but we couldn’t find a way to crack it creatively for an 8 to 10 hour limited series. Our feeling was if we couldn’t do it in an excellent way, then we shouldn’t do it and that’s what happened.
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